Privacy Policy
Privacy Policy
1) Information on the Collection of Personal Data and Contact Details of the Responsible Party
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data includes all data that can identify you personally.
1.2 The responsible party for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is [Shop Name]. The responsible party for the processing of personal data is the natural or legal person who determines the purposes and means of processing such data either alone or together with others.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” string and the lock symbol in your browser’s address bar.
2) Data Collection When Visiting Our Website
When you visit our website for informational purposes only, i.e., without registering or providing us with information, we collect only the data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary to display the website to you:
• The visited website
• Date and time of access
• Amount of data sent in bytes
• Source/reference from which you arrived at the page
• Used browser
• Used operating system
• Used IP address (if applicable: anonymized)
The processing is carried out in accordance with Art. 6 (1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. This data will not be shared or used for other purposes. However, we reserve the right to check the server log files later if specific indications of illegal use arise.
3) Cookies
To make visiting our website more appealing and to enable the use of specific functions, we use “cookies” on various pages. Cookies are small text files stored on your device. Some of the cookies we use are deleted after the browser session ends (session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser upon your next visit (persistent cookies).
Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. In part, cookies serve to simplify order processes by storing settings (e.g., remembering the contents of a virtual shopping cart for a future visit to the website). If personal data is also processed by individual cookies implemented by us, the processing occurs in accordance with Art. 6 (1)(b) GDPR either for the execution of the contract or in accordance with Art. 6 (1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
We may collaborate with advertising partners to make our internet offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we collaborate with such advertising partners, you will be informed individually and specifically about the use of such cookies and the scope of the information collected within the following paragraphs.
Please note that you can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for specific cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:
• Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
• Firefox: https://support.mozilla.org/en/kb/cookies-allow-and-reject
• Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
• Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that the functionality of our website may be limited if cookies are not accepted.
4) Contacting Us
When you contact us (e.g., via a contact form or email), personal data is collected. The specific data collected in the case of a contact form is evident from the respective contact form. This data is stored and used exclusively for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1)(f) GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1)(b) GDPR. Your data will be deleted after the final processing of your request, provided that no statutory retention obligations oppose this and it can be inferred from the circumstances that the matter in question has been definitively clarified.
5) Data Processing for Account Creation and Contract Execution
In accordance with Art. 6 (1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or the opening of a customer account. The specific data collected is evident from the respective input forms. You can delete your customer account at any time by sending a message to the aforementioned address of the responsible party. We store and use the data you provide for contract execution. After complete execution of the contract or deletion of your customer account, your data will be blocked concerning retention periods required under tax and commercial law and deleted after the expiry of these periods unless you have expressly consented to further use of your data or a legally permitted further use of data has been reserved by us, of which we inform you below.
6) Use of Your Data for Direct Advertising
6.1 Subscription to Our Email Newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. The provision of any additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will not send you an email newsletter unless you have expressly confirmed to us that you agree to the sending of newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter by clicking on a corresponding link.
By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1)(a) GDPR. When subscribing to the newsletter, we store your IP address, as recorded by your Internet Service Provider (ISP), and the date and time of subscription to trace any potential misuse of your email address at a later date. The data collected when subscribing to the newsletter is used solely for promotional purposes via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.
6.2 Sending the Email Newsletter to Existing Customers
If you have provided us with your email address during the purchase of goods or services, we reserve the right to send you regular offers on similar goods or services from our range via email. We do not require separate consent for this. The data processing is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 (1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send emails. You may object to the use of your email address for advertising purposes at any time for the future by notifying the responsible party mentioned above. The only costs you incur are the transmission costs according to basic tariffs. Upon receipt of your objection, the use of your email address for advertising purposes will cease immediately.
7) Data Processing for Order Handling
7.1 The personal data collected by us will be transmitted to the transportation company commissioned with the delivery, insofar as this is necessary for the delivery of the goods. We will transmit your payment data to the commissioned credit institution within the framework of the payment processing if this is necessary for the payment process. If we use payment service providers, you will be explicitly informed about this below. The legal basis for the transfer of the data is Art. 6 (1)(b) GDPR.
7.2 Use of Payment Service Providers (Payment Services)
• PayPal
If you select PayPal as the payment method, your payment details will be forwarded to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. The transfer is carried out in accordance with Art. 6 (1)(b) GDPR and only insofar as it is necessary for the payment process. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or — if offered — “purchase on account” or “installment payment” via PayPal. For this purpose, your payment data may be forwarded to credit agencies based on PayPal’s legitimate interest in determining your solvency in accordance with Art. 6 (1)(f) GDPR. PayPal uses the result of the credit check with regard to the statistical probability of non-payment to decide whether to provide the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. Address data is used in the calculation of the score values, among other things. Further information on data protection, including the credit agencies used, can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
You can object to this data processing at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment process.
• SOFORT
If you choose the payment method “SOFORT,” the payment processing will be carried out by SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to which we forward the information provided during the order process along with information about your order in accordance with Art. 6 (1)(b) GDPR. The SOFORT GmbH is part of the Klarna Group (Klarna Bank AB [publ], Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is carried out exclusively for the purpose of payment processing with SOFORT and only to the extent necessary for this. You can find more information about SOFORT’s data protection policy at: https://www.klarna.com/sofort/datenschutz.
8) Contacting for Review Reminders
If you have expressly consented to this during or after your order by activating the corresponding checkbox or clicking a button provided for this purpose, we will use your email address to remind you to submit a review of your order. This consent can be revoked at any time by sending a message to the responsible party mentioned above.
9) Use of Social Media Plugins
9.1 Facebook Plugins with Shariff Solution
Our website uses social plugins (“plugins”) of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). To ensure greater protection of your data when you visit our website, these plugins are not unrestricted but are only integrated into the page using an HTML link (Shariff solution). This integration ensures that when you access a page of our website containing such plugins, no connection is established with Facebook servers. Only when you click the plugin will your browser establish a direct connection to Facebook’s servers.
For further information, please consult Facebook’s privacy policy at: https://www.facebook.com/policy.php.
9.2 Google+ Plugins as Shariff Solution
Our website uses social plugins of the Google+ social network, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). As with Facebook, plugins are integrated via the Shariff solution for enhanced privacy. For more details, consult Google’s privacy policy at: https://www.google.com/intl/de/policies/privacy/.
9.3 Instagram Plugin as Shariff Solution
Our website uses social plugins of the Instagram service, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”). These are also integrated using the Shariff solution. For more details, refer to Instagram’s privacy policy at: https://help.instagram.com/155833707900388/.
10) Online Marketing
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”). DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times.
The processing occurs based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1)(f) GDPR. For more information about DoubleClick’s data protection policy, visit: https://www.google.de/policies/privacy/.
10.2 Use of Google AdWords Conversion Tracking
This website uses Google AdWords Conversion Tracking, a web analysis service of Google LLC. If you click on a Google advertisement, a cookie is set for conversion tracking. These cookies lose their validity after 30 days and do not serve personal identification. For more details, see Google’s privacy policy: https://www.google.de/policies/privacy/.
11) Web Analysis Services
Google (Universal) Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to analyze website usage. IP anonymization is activated on this website to ensure that your IP address is shortened before transmission to Google.
For more information about Google Analytics’ privacy policy and opt-out options, visit:
• https://tools.google.com/dlpage/gaoptout?hl=en
• https://support.google.com/analytics/answer/2838718?hl=en.
12) Retargeting/Remarketing/Referral Advertising
Facebook Custom Audiences via Pixel
This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. This allows us to track user actions after interacting with Facebook advertisements. The processing is based on your explicit consent in accordance with Art. 6 (1)(a) GDPR. You can adjust your ad preferences and opt out via: https://www.aboutads.info/choices/.
Google AdWords Remarketing
Our website uses Google AdWords Remarketing to promote our site in Google search results and third-party websites. This is achieved through cookies stored on your device that allow interest-based ads. The processing occurs based on our legitimate interest in optimal marketing in accordance with Art. 6 (1)(f) GDPR.
For further details, see: https://www.google.com/settings/ads/plugin.
13) Rights of the Data Subject
13.1 Your Rights
As a data subject, you have the following rights under GDPR:
• Right to Access (Art. 15 GDPR): You can request information about your personal data we process.
• Right to Rectification (Art. 16 GDPR): You can request correction of inaccurate or incomplete data.
• Right to Erasure (Art. 17 GDPR): You can request deletion of your data under certain conditions.
• Right to Restriction of Processing (Art. 18 GDPR): You can request restriction of your data processing in specific cases.
• Right to Data Portability (Art. 20 GDPR): You can receive your data in a structured format or request transfer to another controller.
• Right to Object (Art. 21 GDPR): You can object to data processing based on legitimate interests.
• Right to Withdraw Consent (Art. 7 GDPR): You can revoke consent at any time for future processing.
• Right to Lodge a Complaint (Art. 77 GDPR): You can file a complaint with a supervisory authority.
13.2 Right to Object
If we process your data based on legitimate interests, you have the right to object at any time. In such cases, we will stop processing your data unless we demonstrate compelling legitimate grounds that override your interests or if the processing serves legal claims.
14) Duration of Storage of Personal Data
The duration of the storage of personal data is determined based on statutory retention periods (e.g., tax and commercial law). Once these periods expire, the corresponding data is routinely deleted unless further storage is required for contract execution or justified by legitimate interests.